Contributing to a $3.3 Billion Valuation with an E-commerce Experience of the Future
Helping Jet imagine and deliver on a futuristic shopping experience at Jet.com leading to its acquisition by Walmart
A Brief Overview
- Concepted and designed an in-person cashier-less automated shopping experience with shopper-tracking, inventory management, and performance dashboards
- High-performance Node and GraphQL APIs and customer facing apps with fast React Native-based mobile apps.
- Improved site performance by 40%
Services
- Full Product Design
- Product Thinking
- Mobile App Services
- Performance Testing
Exploring the Future of Commerce
Jet came to Formidable with a big and exciting problem: how can we use everything we know to imagine what the future of shopping might be? Jet had broken many rules on its way to dominating the e-commerce market. Now, they came to Formidable for guidance into their next steps.
A Modern Tech Stack for Better Customer Experiences
Formidable leveraged technologies like AI, geolocation, sensors and advanced cameras to enable the next generation of shopping experiences. From cashierless stores to real-time warehouse merchandising to AI-assisted shopping agents, Formidable helped Jet push the envelope. We built these platforms using high-performance Node and GraphQL APIs and streamlined customer facing mobile apps with React Native for a great experience on iOS and Android.
Creating a Cashierless Shopping Experience
One of Jet’s main innovative instincts (one that Amazon would later realize) was that stores do not necessarily need staff to operate functionally and profitably. We helped Jet innovate one of the first concepts of how the store could use interoperable cameras, visual recognition machine learning, and in-the-moment UX decisions to create a suite of solutions. Formidable built web and mobile apps that would have live updating of your items and purchases as you walked through the cashierless experience and store.
Artificial Intelligence Supported Shopping Experiences
Formidable built out a platform for connecting Jet customers to Jet shopping agents to train an AI to communicate. Over time the AI would take the place of shopping agents and could hold the conversations itself. Formidable also built the GraphQL and React-based dashboard for Jet agents to manage the AI experience.
Jet Yard Transportation
Formidable built a yard management mobile app for Jet warehouses. The app tracked real time location of merchandise purchase orders inside warehouses. Live updates would include the trailer, pallet, and door of the items for the purchase order using indoor geolocation APIs. It would additionally let agents know future purchase orders they had to manage and which routes inside the warehouses were most efficient to fill orders.
The Impact - Formidable Helps Jet Achieve Groundbreaking Innovation
The ImpactFormidable Helps Jet Achieve Groundbreaking InnovationFormidable was thrilled to enable Jet to achieve groundbreaking capabilities in the customer sector, upgrading the experience, exploring new opportunities, and helping them achieve extraordinary performance improvements.
40%
BETTER SITE PERFORMANCE
Site performance improved by more than 40%
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