The development of an entirely new, performant, desktop & mobile experience to launch this mental health solution onto the modern web.
Real was ready for a digital transformation of their brand and business. Their previous website did not convey the strongest elements of their contemporary brand and didn’t perform in the desired way on mobile. Comprehensive accessibility hadn’t been fully considered, and the process of updating the site required unique technical knowledge. They wanted to showcase their agency-produced Brand video and drive organic traffic.
For a brand like Real, that endeavors to reach people where they are, accessibility was an essential improvement for them. Formidable strives to start with good semantic structures to make the site accessible out of the gate. This includes Semantic HTML, using Landmark Elements and accessible defaults/routing. Additionally, we view performance is also a core part of accessibility. If a brand has a site that only those with the fanciest gear can load, it’s not meeting the users where they are.
Real’s internal design team works at the forefront of contemporary ideas about what a brand can be. Their core values—authenticity, innovation, and trustworthiness—needed to be translated convincingly onto the web, no small feat. Formidable was asked to take this brand vision and create a website that would be consistent with their brand ideology and on-going social media campaigns.
For a fast-growing start-up like Real, a CMS framework like Contentful is a force multiplier. Allowing all members of their staff to participate with web content means that Real can stay agile with their staff composition. Technical and non-technical people alike now have a say about what goes on the website, and how their message of Everyday Wellness is conveyed.
Behind the scenes, our team worked from scratch to give Real a new codebase for their marketing site that their internal team could maintain on their own. Properly structured codebases make for quick team transitions and prevent headaches and bugs down the road as context changes. Our design and development teams worked together from the start to create a lightweight component library that would be flexible enough to enable Real build out future pages on their own with minimal lift.
After we launched, we were proud to see that Real’s Lighthouse scores were boosted significantly. The site’s performance went from 76 to 98, the accessibility score moved from a 76 to a 93, and the SEO was boosted from an 83 to outstanding 91.
Better Site Performance
The site performance score improved from 76 to 98.
The site accessibility score improved from 76 to 93.
The SEO score was boosted from 83 to an outstanding 91.
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