Leveling Up a Video Game Giant

Helping a Global Game Company deliver joy to their customers.

A Brief Overview

  • Designed and developed a system of components to facilitate migrating to a CMS to help establish best practices
  • Aligned design and development, and decreased the friction in rolling out new product pages
  • + 107% sales revenue, + 26% order volume, and + 867% visitors
Company Name
Design Systems
Component Library
UX
CMS Integration
Next.js
React
The Challenge

Single Source of Truth

Previously, the Global Game Company had several different localised sites that did not share sources of truth and resulted in deployment delays as well as divergent product offerings based on region. Formidable’s continuing efforts help the Global Game Company provide cross-regional deployments, consistent regardless of time zone, device, or product. Additionally, the Global Game Company was worried that during major launch releases, their site might underperform, or even worse, fail to load, potentially leading to revenue loss.

Mobile view of game website
Our Approach

A frictionless, speedy, CMS-driven sales platform

The Global Game Company asked Formidable to design and develop from the ground up a design system of components driving a CMS to help establish best practices, align design and development, and decrease the friction in rolling out new product pages and marketing initiatives. Previously, the Global Game Company had several different localized sites that did not share sources or truth and resulted in delay in deployment as well as divergent product offerings based on region. Formidable’s continuing efforts help the Global Game Company provide cross-regional deployments, consistent regardless of time zone, device, or product.

Performant Success

Team members specializing in performance were able to take a critical look at the existing code structure and reduce the largest of about 12 Javascript bundles by 92.3%. This makes for a much snappier user experience for all users but is specifically vital to mobile users. To achieve this bundle reduction, the team reorganized how Javascript would bundle code, focusing on loading only the necessary scripts on first load so that users can interact faster with the page. Additional improvements were a 37% reduction of a secondary bundle by taking advantage of the existing Next.js implementation with lesser known packages to better organize code and handle imports dynamically.

The Impact - Increasing revenue by 107%

The ImpactIncreasing revenue by 107%

Formidable’s success with the Global Game Company was off the charts. The Global Game Company continues to work with Formidable, as their design system expands and they plan to roll the system out to the global flagship platform.

+107%

increase in sales revenue

Formidable and the Global Game Company's partnership paid off

+26%

increase in order volume

Formidable and the Global Game Company's partnership produced real results

+867%

increase in visitors

Visitors responded positively to the upgrade