What We Do
Formidable design prides itself in being a partner in consultation with the client, which means we’re a combined team in the ideation and creative process. Great ideas come from everywhere and we’re dedicated to success, not our own egos. Formidable’s design practice prizes continual design sprints and improvements on existing ideas. We won’t ever surprise you with new work out of left field, we’ll make sure you’re brought along throughout the whole process. Additionally, unlike many design agencies, our designers have a deep working knowledge of the digital product space, best practices, and what works and doesn’t from a technical and experiential level.
How We Do It
Product thinking at Formidable starts with the business, and users first. We provide product-thinking leadership that includes conducting an audit of all user research and data points previously collected, then reviewing high-level goals, desired user outcomes, technical considerations, and identifying existing blockers with stakeholders in a Discovery period that level-sets the job before us.
Delivering Success at Scale
Regardless of what phase we are brought on to a project, we’re always helping you define the product and putting markers in the ground about what success looks like for both you and the user. Our fully embedded teams not only deliver superior product and design expertise, we also love teaching and up-leveling internal teams, making sure the product, and the teams tasked with managing them after we are are gone, are confident in the future.
Project EvaluationStruggling with how to position yourself in the market? We’ll facilitate a clear vision for your product or revamp an existing product strategy.
Product ResearchWe can identify your competition, solidify a product roadmap, and spot profitable opportunities.
User ResearchIf you’re having trouble understanding your users, we can identify motivations and pain points to inform the strategy.
Product ThinkingOur product experts will help you define exactly what your end-user needs built, in iterative, agile sprints.
Innovation LabDon’t waste time on the wrong idea. Ideation will allow you to go from wide to narrow on the right solutions with our collaborative workshops, rapid prototyping, and testing.
Design SystemsIf your team is lacking a firm, grounded design system, we can create a new one or refine existing systems.
Full DesignsGive your product polished visual designs by teaming up with our designers, where we'll create stunning visuals that combine style and substance.
PrototypingStay within your budget by developing a proof of concept quickly for validation, removing the need to spend months on development, saving time and money.
Usability TestingWe make data-informed decisions based on testing that have a positive impact on your end-product and users.
Work with Us
We won’t just be an extra set of hands—we’ll help guide your strategy, enact best practices to ensure sustainability, and help your team level up along the way. Not sure where to start or have a few questions you need answered? Contact us to book a free discovery session to talk through your idea, project, or goals.
Get started for free and you’ll be contacted by one of our specialists to find out more about your project.