Innovation Lab

Got a wild idea? Formidable can help.

UI that stemmed from product research

What We Do

Our team can help existing products roadtest new features in the marketplace without having to get technical buy-in of your entire organization. Formidable has been lucky enough to help many seed-and-early stage startups get their footing by helping stand up early MVPs that demonstrate viability and value to future investors and stakeholders. Is your idea battle ready? If it does, we can help define a roadmap and launch. If it doesn’t we can help you ideate until we get there, together.

How We Do It

Product thinking at Formidable starts with users first. We provide product-thinking leadership that includes conducting an audit of all user research and data points previously collected, then reviewing high-level goals, desired user outcomes, technical considerations, and identifying existing blockers with stakeholders in a Discovery period that level-sets the job before us. Then, the Formidable team does the work of quickly designing and validating a series of high-level MVP efforts in which we can roadtest to validate assumptions. If the idea isn’t fully there, we can always go back and adjust the product vision to align to a better track to success. Only when we have buy-in from the stakeholders and the potential audience do we move on to the next phase.

Work with Us

We won’t just be an extra set of hands—we’ll help guide your strategy, enact best practices to ensure sustainability, and help your team level up along the way. Not sure where to start or have a few questions you need answered? Contact us to book a free discovery session to talk through your idea, project, or goals.

Get started for free and you’ll be contacted by one of our specialists to find out more about your project.

Get Started Today

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