Formidable helped the innovative food start-up merge ghost kitchens with food delivery
Wonder, a start-up founded by Jet.com founder Marc Lore, was a big idea from the start-up – how can a customer get fresh hot meals from world famous chefs, even when they don’t live near the restaurant? The concept of mobile ghost kitchens was bold and innovative. But big ideas need technological support. Formidable was brought on to build the driver and warehousing inventory apps, as well as assist in the design system creation.
Formidable was proud to help build a set of connected tools—a driver app for tracking and queuing orders and order locations, a chef app for managing instructions for cooking the food, a mobile app for inventory management, a web app for inventory insights, and a set of tools that connect all of them in a holistic system.
One of the largest UX challenges was to make sure the resultant patterns were custom enough to fit many of the unique needs of different apps and functions, and yet aligned enough to create a sense of cognitive relation through pattern recognition to make it easy for the newest user. Additionally, the design challenges of designing for inventory management on different handheld Android devices meant that our patterns had to be both cross functional and cross-platform.
A mobile Inventory Management System (IMS) app was developed to track the client's inventory as it flowed through warehouses and site locations into mobile kitchens and back into storage facilities. Tracking fed into cloud infrastructure which was used in conjunction with the admin IMS web app to give business analytic insights on how to improve inventory management. Feedback from warehouse workers and business was iteratively integrated into the mobile app on a weekly release schedule to consistently improve functionality for workers thus reducing food waste and allowing higher throughput for the client.
We audited the naming and values of elements in the design system versus their component library implementations. Several discrepancies were found that regularly led to friction during implementation and the final product deviating from the designs. The actionable results were shared with Wonder and immediate steps were taken to get implementation more in sync with design.
Wonder secured $350m Series B funding at a $3.5B valuation in 2022. Formidable is thrilled to be a part of supporting a success story like Wonder and is excited for what the future brings.
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